Prime London market intelligence
Resilient demand in a more selective market
Prime London entered summer with continued uncertainty around policy and taxation, but underlying buyer demand remained evident. The report also highlights a selective Super Prime market and resilient lettings activity, supported by strong rental values and healthy tenant demand.
Activity improves as pricing stays under pressure
Prime London delivered mixed results in June, with buyer activity showing modest improvement while achieved values remained subdued. The £5m+ market stayed selective, while rental values continued to edge higher and remained well above pre-pandemic levels.
Signs of momentum in a selective market
Activity began to return to Prime London in spring, with committed buyers and rising under offer numbers providing encouraging signals despite continued caution. Meanwhile, rental growth returned, with values remaining significantly above pre pandemic levels.